Aims to Unite and Inspire Consumers to Shop Small on November 26, 2011
Idaho Falls, ID – November 17, 2011 – The North Wind Group is supporting the second annual Small Business Saturday on November 26, 2011. Small Business Saturday is a day for dedicating a portion of holiday shopping to local, independently-owned small businesses.
American Express, the founding sponsor of Small Business Saturday, created the national program in 2010 in response to small business owners’ most pressing need: more demand for their products and services. The second event will build on last year’s inaugural program that drove millions of dollars to main street merchants.
North Wind recognizes the importance of small businesses, the jobs they create and the culture they instill in local communities. Small businesses have generated 64 percent of net new jobs over the past 15 years and employ just over half of all private sector employees, according to the Small Business Administration.
North Wind President, Sylvia Medina, noted that “small businesses are critical to a healthy economic climate and strong communities. North Wind is proud to support small businesses and to support Small Business Saturday.”
Idaho Falls Mayor Jared D. Fuhriman has proclaimed November 26, 2011 as Small Business Saturday for the City of Idaho Fall, noting that “small businesses are the backbone of our economy and the glue that holds communities together.”
Individuals and businesses can learn more about Small Business Saturday and find ways to get involved atwww.smallbusinesssaturday.com.
The North Wind Group is a wholly owned subsidiary of Cook Inlet Region, Inc., an Alaska Native Corporation, and is headquartered in Idaho Falls, Idaho. North Wind is a small business leader in the environmental, engineering and construction service industries, supporting federal and state agencies and private industry throughout the U.S.